Lay’s crisps smashes a new Guinness World Record — and they’re crunchier than ever

Partner Content: It’s time to tuck into the world’s number one chip brand

Small moments of joy are often big highlights in our busy lives.  

From finding the time to sit down and binge a new season of your favourite show, there are many golden moments in the day to love.  

But your biggest little moment of joy is popping open a bag of Lay’s – and we don’t blame you. 

The savoury snack’s distinctive flavour is now tastier than ever, with a more intense flavour to take over your senses. Not to mention its iconic crunch – so good, you won’t find a crisp crunchier elsewhere.  

It’s not only the inside of the iconic golden bags which have had an upgrade either: its exterior has had a refresh to make your crisp moment more premium than ever.  

What’s more, the crisp brand has recently broken a Guinness World Record.  

Lay’s UAE broke new records by building the tallest crisp packet sculpture made entirely out of Lay’s reaching over 4 metres tall.

Lay’s fans saw history being made at the entrance way of Ibn Battuta’s Carrefour — did you spot it? 

So go on, grab a bag of Lay’s and enjoy. Besides, there’s a Lay’s flavour for every occasion.

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